WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

NOVEMBER 16, 2017

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Our Big Story: WardsAuto e-Dealer 100 Standouts Tell How They Do Digital

Best e-tailing practices include wedding high technology to old-time customer service, using compatible systems that talk to each other and calming down traditional salespeople.

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Data Puts Some Automotive Stereotypes to the Test

A consumer-behavior analysis validates some assumptions, but owners of three types of vehicles often are misunderstood.

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Car Buyers Seek Friendsʼ, Relativesʼ Input

A survey by Cooper Solutions, a dealer management-services specialist, indicates 89% of new-car buyers admit their choice is heavily influenced by the reaction from their peers.

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How Much Will Auto Consumers of Future Need Dealers?

Automotive guru Dale Pollak sits down with WardsAuto for a Q&A on where he sees the auto-retail industry going.

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