Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market. | | |
| | | | | Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income. | | |
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howdy! | | | | | Meta is adding more generative AI tools for ads with ways to create AI images for ads and AI-generated text for headlines and text overlays. | | |
| | | | | From using generative AI to create email subject lines to deploying it for predictive analytics, brands are leveraging AI to unlock customer insights and more efficient workflows. | | |
howdy! | | | | | Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience. | | |
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| | | | | A nuanced understanding of gaming audiences is crucial as the industry’s role in digital entertainment and consumer engagement continues to evolve. | | |
howdy! | | | | | Jellyfish, a U.K.-based digital marketing company, pioneered a new way of thinking about the managerial path and debated if we need managers at all. | | |
howdy! | | | | | Retail media’s growth spurt has made for more closed ecosystems, given there aren’t yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands. | | |
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