Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.

TODAY’S HEADLINES – 06.05.2020  
 
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DAILY SCOOP

WarnerMedia’s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.


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PR INDUSTRY

How internal comms and PR can collaborate and harmonize

If you have distinct, separated content factories operating within your organization, you could be missing major opportunities for collaboration–and productivity. 


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PR INDUSTRY

Why brands are considering niche agencies over one-stop shops

As remote work rises and the importance of physical location declines, becoming a specialist could be more important than ever.



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RAGAN AWARDS

There’s still time to submit your nominations

So, you missed the entry deadline for Ragan’s Top Women in HR Awards? Not to worry, you can still meet the late-entry deadline, which is next Wednesday, June 10.


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SOCIAL MEDIA

How USAA used Snapchat’s AR Lens to engage the public for Memorial Day

When COVID-19 disrupted its annual Poppy Wall display, the company deployed the technology to create a virtual experience to honor the fallen.


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DAILY SCOOP

Snap stops promoting Trump, Wendy’s dedicates Twitter feed to Black voices, and Lucasfilm stands behind John Boyega

Also: How COVID-19 is eroding company culture, HBO Max and Bon Apétit offer BLM resources, and more.


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HEALTH CARE

Using this time to create healthier working habits

This extended period of disruption is the perfect time to audit, edit and augment how we approach work. Try these small changes to heighten awareness and maximize productivity.



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THE WORKPLACE

Why we should make a virtual workforce our ‘new normal’

Remote work should be a part of PR and marketing’s future, says one comms leader, no matter how fast we recover from the COVID-19 crisis.


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RAGAN AWARDS

Showcase your comms campaigns, publications and events

Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is Friday, June 19.


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CRISIS COMMUNICATIONS

Navigating authenticity and openness in the face of racial injustice

For business leaders, communicators and brand managers, making space for disenfranchised voices without disappearing or making tone-deaf gaffes requires careful listening.


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CONTENT MARKETING

Is your audience burned out? Listen to your data

As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.



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DAILY SCOOP

Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400

Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.


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EXECUTIVE COMMUNICATION

How leaders’ reputations can either shine or decline during COVID-19

Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.


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PR INDUSTRY

Remote lawmaking changes the game for public affairs pros

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets.


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