Lifelong learning is one of our core values which is why we are committed to spreading knowledge with our quarterly DirectConnect.
DirectConnect Marketing Pulse With WarnerMedia's Jason Baron
This quarter we feature veteran advertising sales executive Jason Baron. Jason is the senior vice president of direct response for WarnerMedia Ad Sales. Within this role, he oversees all direct response advertising business across WarnerMedia's portfolio of leading brands. Here is his take on the current media landscape.
Clarifying MasterCard's New Rules & How They Impact Marketers
Marketers should know that MasterCard's new rules are less complicated than they appear at first glance. Payment processing specialist Curtis Kleinman helps sort out what the new rules mean for marketers.
The 6 Principles of Influence Every Marketer Needs To Know
Direct marketing thought leader Rick Petry explores the mechanics of Dr. Robert Cialdini's principles of influence in this six-part series based upon Dr. Cialdini's seminal book Influence: The Psychology of Persuasion.
5 Tips for Capturing Testimonials With the Power to Sell
Testimonials have long been a powerful tool for turning prospects into buyers. But what are some of the tactics that help hone effective testimonials? The husband and wife production team of Shayne and Colleen Ferrier provide testimonial insights to help guide the way.
