If your beer's not for everyone, does it follow that your ads might not be, either? That's the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a relatively small South American ad budget. To help give the brewer a marketing boost, the agency recently launched an artsy...
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April 17, 2018
Morning Digest
What marketers need to know today
Warsteiner Created an Annoying Ad, Then Launched Another Version Responding to the Haters
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