As the conversation around fraud in influencer marketer has intensified, thanks in part to Unilever CMO Keith Weed's comments at Cannes Lions, influencer agencies are dropping payment models based on follower counts.

This quarter, Netflix missed its subscriber goal, leading analysts to believe the streaming service has hit its saturation point in the States. To grow, they say Netflix needs to emphasis international markets.

Bleacher Report used the World Cup to partner with rappers to sell soccer jerseys and T-shirts online. The collaboration fits into the publisher's ecommerce strategy of selling limited-edition collections.

For Digiday+ members: Will Wall Street give Netflix the runway it needs to capture this global subscriber growth? Digiday senior reporter Sahil Patel discusses Netflix's international mission in the Video Briefing.

The Digiday Awards, our most prestigious set of honors, recognize the companies and teams that are modernizing media and marketing. Enter to win in categories like Best Use of Social, Best Branding Consumer Campaign, Best Creative and more by the early deadline, Aug. 4.

 

Wary of fake followers, agencies change how they pay for influencer ad campaigns

Ilyse Liffreing

"The pay-for-reach model is no longer acceptable."

As subscriptions growth falters, Netflix turns to international growth

Lucinda Southern

“Netflix is caught in a bind. The company has to continually be successful in producing big hits on which it spends copious amounts of cash but where success cannot be predicted."

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Webinar: How AI will elevate marketers

Sponsored Content IBM Watson Marketing

Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing.

Bleacher Report inches into commerce with a capsule collection

Max Willens

The capsule collection of soccer jerseys sold out in under a week.

Video Briefing: Netflix will endure more bumps in its quest for global domination

Sahil Patel

Netflix is growing — maybe not at the rate Wall Street wanted in the last quarter — but it’s going to be a long way to 300+ million subscribers.

Being "human": Human-centered design in the age of algorithm

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Why publishers struggle to increase programmatic revenues

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82.5% of digital display ads will be bought programmatically in 2018 and that number will grow to 86% over the next year. The more developed the market is, the fewer growth opportunities there are and as major markets are maturing, publishers will continue to struggle to increase their advertising revenues unless something changes. Sponsored by Roxot.

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Careers Title
 
July 16, 2018
Senior Vice President, Digital
Edelman
Seattle, WA
 
July 16, 2018
Events Lead, Associate/Manager
PushBlack
Remote
 
July 16, 2018
Digital Content Associate/Manager
PushBlack
Remote
 
 

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July 19, 2018
Glossy Forum: New Face of Beauty
New York, NY
 
Extended deadline:
July 27, 2018
Digiday Worklife Awards
 
Early deadline:
August 3, 2018
Digiday Awards
 
 

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