As agencies prepare for the era of the six-second ad and Facebook convinces partners like P&G that two seconds might just be enough to get the point across, brands trying to navigate the media minefield are finding it more challenging than ever. Just this week, Dove had to pull a three-second spot deemed "racially insensitive"...
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Morning Digest
October 12, 2017
What marketers need to know today
Social media has made outrage the norm
By Patrick Coffee
As agencies prepare for the era of the six-second ad and Facebook convinces partners like P&G that two seconds might just be enough to get the point across, brands trying to navigate the media minefield are finding it more challenging than ever. Just this week, Dove had to pull a three-second spot deemed "racially insensitive"...
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Functional fun from BBDO
By David Gianatasio
Promoted Content by AppNexus
Singing Irish songs and drinking whiskey isn't just for white men
By Jane L. Levere
The 12-hour event included movies and snacks
By Lauren Johnson
Adweek's annual Readers' Choice Poll is open
By Adweek Staff
What was this year's buzziest show? Sharpest magazine cover? Most addictive app? Now's your chance to weigh in and help us choose the year's most defining cultural icons, tech products and personalities. So check out the links below and start voting daily through Nov. 27. The winners of the readers' poll will be revealed online...
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