Good morning, Marketer, who’s responsible for waste removal?
At a physical office, waste removal — refuse, recycling and so forth — is a very targeted duty that most people in an organization don’t think about on a daily basis.
Waste in the agile marketing workflow, however, is a different story. In her latest piece about getting started in the Agile Marketing Navigator, Stacey Ackerman writes: “waste removal can happen by anyone on the team at any point in time and should be on everyone’s minds continuously.”
Agile isn’t just about strategy and method, it’s about the constant mindstate of successful marketers.
Something else that’s been on my mind, because it will be here before we know it: The MarTech Conference on September 28 and 29 (registration is free). And here’s the agenda.
Chris Wood,
Editor
