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 | Adfreak | May 12, 2017 | | Today's highs and lows of creativity |
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| Long-form spot says 'This Bud's for 2' By Tim Nudd Derek Jeter's retirement from the New York Yankees in 2014 inspired some of the most memorable sports advertising of that year, from Jordan Brand's "Re2pect" campaign to Gatorade's "Made in New York" spot. Now, with the Yankees set to retire Jeter's number 2 this Sunday in the Bronx, it gives marketers another chance to celebrate... Read more » |
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| Give Mom some better dialogue this weekend By Tim Nudd |
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| Amnesty campaign also tops Design and Cross-Platform By Tim Nudd |
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| What better way to confess your love? By Angela Natividad |
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| JWT campaign raises awareness and funds By David Gianatasio It's a sad fact: Many mothers in the world today are really just scared, desperate kids themselves, struggling against impossible odds to grow up healthy and happy along with their children. Save the Children estimates that 2.5 million underage girls give birth against their will each year. And every seven seconds, a girl under 15... Read more » |
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| Y&R's study in deception By Angela Natividad This went places we didn't see coming. For mobile company Movistar, Y&R Mexico created "Love Story," a bittersweet tale of blossoming adolescent romance. (But you know that isn't really true, don't you?) The film starts with a young boy receiving a friend request from a girl. Over time, they get closer. Often it's cute; elsewhere,... Read more » |
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| Keith Cartwright picks his 3 favorite campaigns By Tim Nudd Guinness has a legendary advertising history dating back to John Gilroy's famous illustrations of the 1930s and '40s, created via ad agency S.H. Benson, featuring the zoo keeper and his animals, including the famous pint-balancing toucan, enjoying the Irish stout. The brand has also unleashed countless renowned TV spots, from the Rutger Hauer "Pure Genius"... Read more » |
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| AlmapBBDO's ambitious audio promotion By Angela Natividad AlmapBBDO has done it again! For its client Getty Images, the Brazilian agency has spent the last few years making in-depth, academic use of the company's massive assets (most of us don't even make it past the first page). Its 2012 campaign, "From Love to Bingo," used 873 Getty archive stills to tell the story... Read more » |
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| Furniture bears witness By Angela Natividad Ikea. We'll always think of the furniture retailer's quirky and fun executions. But in its home country of Sweden, agency ?kestam Holst is making an effort to show that the brand isn't all frills and froth--and that it knows families are more complicated than that. Its latest "Where Life Happens" spot, titled "Coming Home," follows... Read more » |
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| Happy accidents from four real families By Tim Nudd Strapping a GoPro to your dog is so 2015. These days, to get the best pint-size footage, you have to strap Snapchat Spectacles to your kid! And that's just what Cutwater did for its new Mother Day's commercial for Brawny, which was shot from the point of view of children wearing the socially connected eyewear.... Read more » |
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