When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels.

Using digital asset management (DAM) and other technologies, McCormick is transforming how product content is created and used across its organization. Join our experts as they discuss the challenges, opportunities, and lessons learned through McCormick’s DAM journey.

Speakers:
Leah Carlson, Sr. Manager Global Content and Technology at McCormick & Company, Inc.
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company

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