Insider Intelligence | eMarketer
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During times of uncertainty, it’s more important than ever that marketers adopt an agile approach to efficiently and effectively address shifting consumer behaviors and expectations.

Marketing data is often contained in silos. Harmonizing, standardizing, and integrating data is a big challenge for any enterprise.

Join Roman Rubinski, media analyst at BSH Home Appliances, and Jonathan Beeston, product marketing director, EMEA at Salesforce Datorama, for this Tech-Talk Webinar. They discuss how BSH Home Appliances standardized its complex and fragmented data landscape from offline and online sources to create clarity on global media spending and thus real campaign efficiency.

Watch “Driving ROI and Efficiency from Unified, Global Reporting: Learn from BSH Home Appliances,” presented by Salesforce Datorama for the EMEA audience. Learn how to:

  • Set up a data harmonization plan and execute on it across all regions
  • Secure data quality for all internal and external stakeholders
  • Be compliant and work according to GDPR

Watch Now →

This Tech-Talk Webinar is sponsored content presented by Salesforce Datorama.
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