Recent studies show that 82% of U.S. households have at least one internet-connected TV. With its data-driven approach to measurement and targeting, the rise of Connected TV advertising has made it a viable third ad channel for those in the B2B space looking to differentiate from the competition. Thankfully, B2B marketers now have a chance to take their strategy beyond the expected.

In this webinar, you’ll learn how it’s possible to utilize Connected TV as a performance marketing channel similar to other tried and true methods. We’ll explore everything from targeting in-market B2B audiences to tracking conversions to measure success. Now is your chance to take your digital advertising strategy beyond the expected.

Sponsored by MNTN