Football is a game of impact. At RYOT Studio, our brand-building approach packs just as big of a punch. We work with forward-thinkers like Pizza Hut to imprint brand love into the hearts of consumers, combining purposeful storytelling with unmatched insights and distribution aligned around audience passions. Brand stories told by RYOT don’t just get heard—they make a lasting impression.

Pizza Hut, an official NFL sponsor, partnered with RYOT Studio on “Hometown Heroes,” a two-part branded video documentary-style series. The episodes followed NFL stars Tyler Lockett and Alvin Kamara as they went beyond the field to surprise and inspire students and youth football players in their communities. The series was distributed across the Oath network to reach NFL fans everywhere.

With “Hometown Heroes,” Pizza Hut and RYOT Studio partnered to create memorable, original content that connected consumer passion points of football, literacy, community, and, of course, pizza.