A new co-created campaign by Deloitte and the IOC.
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THE FIRST EFFECT

Firsts aren’t just about winning. They’re about leading.​
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Explore The First Effect, a new campaign where Deloitte and the IOC are tracking and measuring the impact of firsts from the Olympic and Paralympic Movement. ​
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Watch the film and explore the trailblazing stories below.​

 
 

Nicola Adams​

The first female boxer to win Olympic gold​

 

Rose Lokonyen​

Flagbearer for the first Refugee Olympic Team

 

Abdellatif Baka & Natalie du Toit​

The power of the Paralympic Games

 

EXPLORE MORE STORIES​

Sarah Attar: The first female Olympian to run for Saudi Arabia​

A new measure of success for the Olympic & Paralympic Movement: Sustainability at the Olympic & Paralympic Games​

Paving the way for generations to follow: The first female athletes at the Olympic Games​

Spectator effect: All eyes on Tokyo 1964: The first Olympic Games to be live broadcast via satellite​

 

Find out more about how Deloitte is helping to move the IOC forward​

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