If there's one team in professional sports that doesn't have to bother promoting itself, it's the New York Yankees. The 114-year-old club is the best known in baseball. Fame can cut both ways, of course, as recent polls have crowned the Yankees as both America's favorite team and its most hated, the latter presumably because...
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Brand Marketing Daily
August 29, 2017
The top trends and topics for marketers
The company’s latest in a long string of sports-themed spots
By Robert Klara
If there's one team in professional sports that doesn't have to bother promoting itself, it's the New York Yankees. The 114-year-old club is the best known in baseball. Fame can cut both ways, of course, as recent polls have crowned the Yankees as both America's favorite team and its most hated, the latter presumably because...
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Agency barrettSF takes the site on a rhyming spree
By T.L. Stanley
Pop-up promotes new series Disjointed
By Kristina Monllos
Timed to GoT finale, spot heralds a new kind of networking
By Patrick Coffee
Airbnb, Chobani, Amazon and others are showing their support
By Katie Richards
Hurricane Harvey made its way across Texas over the weekend, killing at least five people and injuring many more, inundating Houston and leaving a trail of devastation and thousands of people with no food and no shelter. Red Cross vp of disaster operations and logistics Brad Kieserman told NPR today that he expects 20,000 to...
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