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| New ad from Zero takes on the psychology of the impulse buy By Robert Klara It's a conversation that happens across the country--how many times a day? A hundred? A thousand? Warily eyeing middle age bearing down on him, a fella goes out and buys a motorcycle on a whim. He's plunked down his 10 grand, and he's had a swell time getting bugs in his teeth out on the... Read more » |
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| BBDO's Robin Fitzgerald picks her 3 favorite ads By Tim Nudd |
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| Promoted Content by Nielsen | | Marketing at future speed Marketing at future speed |
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| Go ahead, ask him anything By Angela Natividad |
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| Tumi, Dyson and Tito's Vodka will sponsor site's first wellness summit By Christine Birkner |
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| FCB's gag campaign tackles a deadly serious topic By Gabriel Beltrone College students in states that allow guns on campus don't need to worry about getting shot, thanks to a new line of school-spirit body armor. That's the deliberately jarring, absurd premise of a new gag campaign from FCB New York for University of Texas student protest group Cocks Not Glocks--famous for waving large dildos at... Read more » |
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| Brace yourself for Cherie and Renno's 'Meow' By Tim Nudd While Dove tackles the thorny socio-political debate around stock photography, stock photo agency Deposit Photos just wants to show you cat photos. And some fantastic ones, at that. And it's doing so in novel fashion: It created, entirely from its own collection of stock photography, a whole music video filled with cats for Israeli musical... Read more » |
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| And you thought Game of Thrones was bad By Angela Natividad The French love themselves some sex, or at least some quality nakedness, which manages to pop up in ads for everything from food delivery to selling tables. To demonstrate how raunchy Season 2 of Canal+ show Versailles will be, French agency BETC decided to roll the dice on that reputation. The case study below depicts... Read more » |
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| Featured Jobs | | strand remote | | Register Tape Network, RTN Texarkana, TX | | Register Tape Network, RTN Roanoke, VA | | Register Tape Network, RTN Winston Salem, NC | | Register Tape Network, RTN Rochester, NY | | |
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| Gaming the system from within By Angela Natividad In college, we were charged with digging through magazines to find ads that depicted either minorities or women in a non-stereotypical (read: not sexy or homemaking) way. It was hard. For every 20 ads with an impossibly contorted white woman, we found maybe one with a minority--never mind a woman looking empowered, or even doing... Read more » |
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| Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady weigh in By Tim Nudd Managing the work is one thing. But eventually you have to start managing people, as well as your own brand in the marketplace. What then? Our video series "Best Advice I Ever Got" continues today with four more top creative directors--Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady--revealing the best tips they ever got... Read more » |
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| American Giant's 'Made in U.S.A.' success story By Robert Klara The way that Bayard Winthrop tells it, the idea for the world's best hoodie started because he was pissed off. It was 2011 and Winthrop, a finance guy from New York, had found himself running a fashion accessories company in San Francisco. Sensitive to changing trends in retail (especially the resurgent interest in high-quality, domestically... Read more » |
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