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About Tom Ascheim…
As President of Warner Bros. Global Kids, Young Adults and Classics, Tom is responsible for leading global strategy for Cartoon Network, Adult Swim, Turner Classic Movies (TCM) and Boomerang, as well as the company’s powerhouse animation studios, Warner Bros. Animation and Cartoon Network Studios. KYAC also oversees all kids and family content on HBO Max, WarnerMedia’s direct-to-consumer platform.
Iconic IPs, series and characters under the KYAC banner include Looney Tunes, DC’s animated Super Heroes, Rick and Morty, Craig of the Creek, the classic Hanna-Barbera library, Tom and Jerry, Scooby-Doo and Warner Bros.’ unrivalled film library.
Tom works collaboratively with his colleagues at WarnerMedia Studios and Networks to build, enhance and drive growth for the kids, young adults and classics brands across all platforms, while developing and implementing global and local strategies to unlock the full potential of the division. The KYAC brands are currently distributed in 192 countries around the world, reaching into 500 million homes on more than 65 channels and in 31 languages.
Prior to joining Warner Bros., Tom served as president of cable network Freeform for seven years. In this role, he oversaw original programming and acquisitions, franchise management, marketing, sales and operations, and was responsible for the overall strategic and creative direction for the channel. In January 2016, Tom led the former ABC Family network in a major transformation, rebranding it as Freeform and deepening the network’s commitment to the young adult audience. Additionally, he was an industry leader in embracing streaming, pivoting Freeform’s business strategy to programming and marketing to both streaming platforms and the linear network simultaneously.
In 2011, Tom joined Sesame Workshop as chief strategy officer and EVP of Sesame Learning, where he led the team in developing a digital, in-school and companion-home offering that paired differentiated learning solutions with in-school assessment.
From 2007 to 2011, Tom was CEO at Newsweek, overseeing global operations, web and mobile sites, and regional magazines in the US, Europe, Asia and Latin America. In this role, he successfully led the effort to sell Newsweek, and worked with new ownership to merge Newsweek with The Daily Beast.
In 2006, Tom was named EVP and GM of Nickelodeon Television, where he oversaw day-to-day operations for the company’s portfolio of channels, including Nickelodeon, Noggin, The N and Nicktoons Television.
Tom originally joined Viacom in 1990 as VP of Nickelodeon Business Development and Media Products, and in this role he was responsible for strategic and long-range planning, market analysis, annual budgets, launch plans for new digital TV channels and new licensing deals. Through a series of internal promotions, he later served as EVP and GM of Nickelodeon Digital Television Networks, managing all aspects of the brand, including production, development, programming, online, on-air promotion, marketing and advertising sales. He led the negotiation between Nick and Sesame Workshop that resulted in a joint-venture and the creation of Noggin, and repositioned Nick@Nite away from reruns to become the driving brand in Nick's family strategy.
Tom has a Bachelor of Arts degree in American Studies from Yale College and a Master of Business Administration degree from Yale School of Management.
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