Diverse organizations perform better. Marketers are always saying it, but there’s a good reason why. Sure enough, DTC business QuickBooks has found that the more diverse its influencer roster gets, the more effective it is. Additional coverage: - This week’s Digiday+ Future of TV Briefing recaps how TikTok -- and TikTok creators -- overtook VidCon, the digital video industry's annual gathering that took place last week in Anaheim, California.
- Companies are offering to cover abortion-related travel expenses to employees, but with strings attached.
- Esports orgs’ desire to expand beyond hardcore competition is, in part, a response to brands stepping up their in-house knowledge of the gaming and esports space.
- Vice Media Group and the National Urban League are bringing back their program offering marketing and consulting services to Black-owned businesses — this time to a smaller group.
- Despite the volatility in the crypto markets, consumer brands and e-commerce platforms are trying new ways to evolve NFTs from being novel collectibles to something more useful for both consumers and companies.
- To speak out or not: That is the question facing employers in the wake of Roe.
- Nexbite hopes the partnership with delivery-only restaurant Packed Bowls by Wiz Khalifa will create brand lift and return business.
- Why businesses helping employees get abortions could face a legal minefield.
Other things to know about - The Digiday Awards recognize the companies, campaigns and creatives modernizing media and marketing. Join an exclusive list of past winners that includes VICE, Comedy Central, Salesforce and more.
- Brands and agencies: What steps are you taking to improve programmatic advertising performance in 2022? Take this survey and we’ll send you the results when they’re ready. Sponsored by AdTheorent.
- A customer-centric creative approach combines learnings from past campaigns with audience insight specific to creative elements. Sponsored by Amazon Ads.
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| Top Stories |  | | Ivy Liu |
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| | | | | Diverse organizations perform better. Marketers are always saying it, but there’s a good reason why. Sure enough, DTC business QuickBooks has found that the more diverse its influencer roster gets, the more effective it is. Take LGBTQ influencers, for example, whose content tends to perform, said Jennifer Buchbinder, director of strategic communications at QuickBooks’ owner […] | | |
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howdy! | | | | | This week’s Future of TV Briefing recaps how TikTok — and TikTok creators — overtook VidCon, the digital video industry’s annual gathering that took place last week in Anaheim, California. | | |
| | | | | Download this webinar for insights into how marketers are refining data and analytics tactics to better understand consumers. | | |
| Advertisement |  | | |
howdy! | | | | | Dozens of companies have offered abortion-related travel benefits. But for some the offer comes with strings attached. | | |
| | | | | Leveraging approaches that streamline workplace improvements is helping organizations keep up with change and move toward improved ROI. | | |
howdy! | | | | | Esports orgs’ desire to expand beyond hardcore competition is, in part, a response to brands stepping up their in-house knowledge of the gaming and esports space. | | |
| Advertisement |  | | |
| | | | | To better target customers and anticipate shopping behaviors, marketers are identifying specific weather patterns that lead to consumer actions. | | |
howdy! | | | | | VMG and the National Urban League are bringing back their program offering marketing and consulting services to Black-owned businesses — to a smaller group. | | |
howdy! | | | | | Despite the volatility in the crypto markets, consumer brands and e-commerce platforms are trying new ways to evolve NFTs from being novel collectibles to something more useful for both consumers and companies. | | |
| | | | | Bustle and Elite Daily's editor-in-chief talks about the unique interviewing approach she's teaching her teams and how they're approaching TikTok without competing for views. |
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