"There wasn't some watershed moment where a lot of deals got done." In the latest installment of our Confessions series, a former NewFronts presenter explains why the publisher walked away from the event. The founders of the NewFronts intended the event to be "the antithesis of the upfronts." Now, they fear it's "becoming too establishment." Like publishers, advertisers are scrambling to purge their supply chains of ad tech companies that aren't in compliance with the impending General Data Protection Regulation. Ahead of GDPR enforcement, Axel Springer is testing a variety of messages to see which are more likely to get people to consent to it using their data. Here's what the publisher has found so far. "It feels like nobody wants you to succeed." PJ Pereira, founder and creative chairman of Pereira & O'Dell, talks about his first six months of working in America, finding a creative outlet beyond advertising and more on the latest episode of Starting Out. Executives from ASOS, Kate Spade, Nordstrom and many more will be at the Glossy Summit. Register now for your chance to connect with them. |
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Sahil Patel With media companies dropping out of the NewFronts, a former presenter offers a proposal to make the event more valuable. |
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Kerry Flynn Similar to the state of digital content, the NewFronts have yet to be standardized, and the founders see a blurring line between them and the upfronts. |
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Sponsored Content Julius Influencer marketing was undeniably one of the most popular topics of discussion at NYC's Social Media Week. From early adopters to well-versed marketers, it was clear that the marketers having the most successful with influencers also had the best working relationship with their creators and distributors. Sponsored by Julius. |
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Seb Joseph If 2017 was the year of financial transparency in advertising, then 2018 is the year of data transparency. |
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Jessica Davies Axel Springer has been testing how many people choose to opt in to allowing the publisher to use their data post-GDPR. |
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Sponsored Content IBM Watson Marketing From Ticketmaster to ING Direct Australia, IBM Watson Marketing has accrued quite a lot of industry expertise in just the past few years. Dig into its background with this illustrated, resume-inspired infographic. Sponsored by IBM Watson Marketing. |
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Sponsored Content Bazaarvoice To uncover varying industry perspectives and expectations around attribution, we surveyed nearly 250 professionals representing brands, agencies and publishers. Sponsored by Bazaarvoice. |
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GALA: MAY 9, 2018 | 6: 30PM |
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Regular deadline: May 18, 2018 |
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ALL EVENTS |
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