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| | While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Esports received a good deal of media attention as a result, but very few viewers in the US said they turned to esports in lieu of sports cancellations, nor was esports a significant part of increased time spent with media during the pandemic.
In US Esports 2020, eMarketer breaks down the forecast for US esports ad revenues and viewership, as well as the expanding opportunities for marketers. | In full, this exclusive report: |
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| 1 | Analyzes how the pandemic has changed our outlook on US esports ad revenues | | 2 | Discusses how big the US esports audience is | | 3 | Examines how marketers are approaching esports |
For a limited time only, save $100 when you purchase the US Esports 2020 Report. |
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