'Uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. Additional coverage: - This week’s Future of TV Briefing highlights the types of generative AI tools that are being applied to video productions.
- The PepsiCo deal with EA shows why EA’s decision to end its partnership with football’s global governing body in May 2022 may have been a boon for the game developer.
- The timing of Roblox's Partner Program makes clear its overarching purpose: to further legitimize Roblox’s unique flavor of advertising in the eyes of marketers at major brands.
- A new study from Magna Nexxen confirms that excessive ad repetition on CTV not only hurts the reputation of the brand, it can have a deleterious effect on the streaming platform too.
- Some podcast networks are seeing a bright spot at a time of industry correction: a growing cohort of international podcast listeners.
- Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator efforts against traditional marketing.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. | | |
|
howdy! | | | | | This week’s Future of TV Briefing highlights the types of generative AI tools that are being applied to video productions. | | |
| | | | | To future-proof marketing strategies in this evolving space, marketers are adopting context- and customer-forward strategies based on real-time behavior, online and offline environments and the psychology of customers. | | |
| Advertisement |  | | |
howdy! | | | | | The PepsiCo deal shows why EA’s decision to end its partnership with football’s global governing body in May 2022 may have been a boon for the game developer. In addition to crossing off its former $150 million per year licensing fee with FIFA, EA no longer has to involve FIFA in discussions with potential brand partners. | | |
| | | | | Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. | | |
howdy! | | | | | The timing of Roblox’s Partner Program makes clear its overarching purpose: to further legitimize Roblox’s unique flavor of advertising in the eyes of marketers at major brands. | | |
| Advertisement |  | | |
| | | | | Agencies are working with brand marketers to implement web ops technology and practices, develop vital collaboration and drive meaningful business results. | | |
howdy! | | | | | A new study from Magna Nexxen confirms that excessive ad repetition on CTV not only hurts the reputation of the brand, it can have a deleterious effect on the streaming platform too. | | |
howdy! | | | | | Some podcast networks are seeing a bright spot at a time of industry correction: a growing cohort of international podcast listeners. | | |
|
