One of Google's biggest advertisers is pulling spending on the ad giant even as it quietly hired a Google exec to market one of its biggest brands

Tanya Dua | Travel company Booking Holdings is trying to fend off Google, which has been encroaching into online travel companies' turf.

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Buzzy news startup Axios made 3 key hires to help lead the company's expansion to subscriptions

Lucia Moses | Axios said it would talk about new products "in the coming months," but it faces questions about how a paid product would compete in a crowded market.

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The Trade Desk CEO talked up a new advertising partnership with Amazon but also downplayed the e-commerce giant's own growing ad business

Lauren Johnson | Jeff Green said Amazon has an "objectivity problem" with advertisers that sell on its platform, which could limit its growth.

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Facebook is building a news tab and keeps referencing Apple News in private talks with publishers

Lucia Moses | Facebook is taking a page from rival Apple by planning to do a mix of curation and personalization, according to people familiar with the proposal.

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An Amazon Web Services VP explains why it's been successful in convincing Microsoft customers to jump ship

Julie Bort | An Amazon Web Services exec is reminding enterprises that it has a big partner ecosystem dedicated to moving Microsoft's customers off its software.

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The most common ways startups die and how to avoid them, from founders and investors who have failed

Shana Lebowitz,Sherin Shibu | Most startups fail — but it's not always clear why. We asked founders and investors whose companies have died how to avoid common pitfalls.

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This CEO has a pitch-deck slide titled 'Why you shouldn't invest in us' that he says was a key draw for $140 million in VC funding

Callum Burroughs | "While some may see this as risky, I think quite the opposite," says Flywire CEO Mike Massaro.

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The 12 books Elon Musk says shaped his worldview and led him to business and personal success

Jeremy Berke,Shana Lebowitz,Sherin Shibu | Bookworm Elon Musk's personal library is made up of fantasy novels, books on rocket fuel and AI, and biographies of geniuses like Benjamin Franklin.

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Here are 12 of the most important executives leading Oracle's big push to take on Amazon, Microsoft, and Google in the cloud

Benjamin Pimentel | Oracle is pushing for a bigger presence in the cloud. These 12 Oracle executives are leading the charge for the tech giant.

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