Publishers love to disagree, but almost all of them will say they have an uneasy relationship with Google. But few publishers are brave enough to act on those concerns, not when they’re so dependent on Google for ad revenue. Every so often, though, a publisher will feel they have no choice but to make a move. Ekstra Bladet, Denmark’s biggest news site with 500 million page views per month, reached this pinch point three weeks ago. Read more below. - Denmark’s biggest news site Ekstra Bladet pushes ahead with its investment in first-party data with a homegrown substitute for Google Analytics.
- The acquisition of Revue shows newsletter platforms will have to continue to ratchet up their efforts to deliver value to authors.
- For Digiday+ members, media companies’ views on platforms have grown. But they are finding advertisers prefer to buy that inventory from the platforms.
- WTF is FLEDGE? It stands for 'First Locally-Executed Decision over Groups Experiment' and makes ad auction decisions in the browser, rather than at ad server level.
- Also for Digiday+ members, while publishers remain focused on direct-sold ads and subscriptions, they seem less focused on diversifying revenue in 2021.
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| The Programmatic Publisher | | | | Denmark’s biggest news site Ekstra Bladet pushes ahead with its investment in first-party data with a homegrown sub for Google Analytics. | | |
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howdy! | Publishing in the Platform Era | | | | The acquisition of Revue shows newsletter platforms will have to continue to ratchet up their efforts to deliver value to authors. | | |
| Sponsored by Sitecore | | | | Marketers are turning to content hubs to break down the silos that have traditionally held them back, increasing collaboration in the crucial planning and workflow stages. | | |
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howdy! | Business of TV | | | | Media companies’ views on platforms have grown. But they are finding advertisers prefer to buy that inventory from the platforms. | | |
| Sponsored by Algolia | | | | Consumers want more than just an e-commerce transaction, they want the ability to search on any channel in dynamic ways and discover products they need at the moment they’re inspired to find them. When it comes to voice search, download this report to learn about the natural-language tactics that are bringing consumers and companies closer. | | |
howdy! | Life Beyond the Cookie | | | | FLEDGE stands for ‘First Locally-Executed Decision over Groups Experiment’ and makes ad auction decisions in the browser, rather than at ad server level. | | |
| Advertisement |  | | |
| Sponsored by Tatari | | | | Budget shifts in 2020 have provided unparalleled opportunities for performance brands to test and refine new data-driven strategies in TV. Read the full report on how brands are driving on-screen success with at-home audiences. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | While publishers remain focused on direct-sold ads and subscriptions, they seem less focused on diversifying revenue in 2021. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Marketers and media buyers will need to rethink their relationship with data as a result to avoid becoming too dependent on walled gardens. | | |
| Publishing in the Platform Era | | | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
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