Only 6% of Havas' 4,000 employees in the U.S. identify as black, indicating that the company hasn’t done enough to spread racial diversity across the group. But it has vowed to change — starting with a plan to ensure the non-white employees in the U.S. get more support and opportunities. "For us, the data was just the first step in better understanding our issues — because we have to understand where we are to figure out where we need to go," said global chief talent officer Patti Clarke. Read more below. - There’s a long road ahead for Havas but Clarke's team outlined a seven-step plan and is optimistic the business won't lose sight of its refreshed equality goals.
- WTF ... is redirect tracking? It offers an alternative to the third-party cookie, which is why web browsers are clamping down on it.
- A virtual event happens every minute as saturation nears and publishers keep giving it away for free.
- As traditional agency holding groups flounder, smaller rivals are growing, even during a pandemic-induced downturn.
- With Amazon Prime Day delayed, publishers with commerce operations are creating their own shopping holidays.
Other things to know about - From diversity and inclusion to remote work and communication, it’s important to be prepared for what’s ahead when it comes to the future of work. Receive insights into how this landscape is rapidly evolving by signing up for our weekly Future of Work Briefing here.
- In a new webinar on August 26 at 12:30 p.m. EDT (9:30 a.m. PT), hear from Andrew Nguyen, head of product at Zappos, as he discusses how to personalize shopping experiences by determining to which “tribes” consumers belong. Sponsored by SheerID.
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| Future of Work | | | | Recent diversity data from Havas shows that just 6.1% of the 4,000 it employs in the U.S. are black. | | |
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howdy! | WTF Series | | | | With the Privacy Shield dead, companies are moving to standard contractual clauses so data transfer between the EU and U.S. is GDPR compliant. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | On September 30 at 2 p.m. EDT, hear from measurement expert Kevin Whitcher as he explores tips and best practices for accelerating causal measurement to demonstrate ROI. | | |
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howdy! | Coronavirus Fallout | | | | A virtual event happens every minute as saturation nears and publishers keep giving it away for free. | | |
| Sponsored by OAREX | | | | In a new report taking an in-depth look at Q2, learn just how frequently digital media payments arrived on time, how trends have evolved year-over-year and what to look for in Q3. | | |
howdy! | Managing Through Crisis | | | | As traditional agency holding groups flounder, smaller rivals are growing, even during a pandemic-induced downturn. | | |
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| Sponsored by Twitter | | | | With fans generating unprecedented levels of engagement on social media, brands are leaping into social conversations to tap the energy of live-sports audiences. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | On direct-to-consumer startup Twitter, everything is a branding lesson. | | |
howdy! | Content & Commerce | | | | With Amazon Prime Day delayed, publishers with commerce operations are creating their own shopping holidays. | | |
| | | | | Blake Chandlee, TikTok's vp of global business solutions, downplays any compromising ties between the company and its country of origin. |
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