TV networks are overdue on their bills to advertisers. As traditional TV viewership has slipped over the past several years, TV networks have fallen short of the viewership guarantees made to advertisers. Therefore, they have accumulated debts in the form of make-goods, or inventory owed to advertisers in order to make up for said shortfalls. Those debts have continued to pile up in the fourth quarter, further tightening the already constrained TV ad market and pushing networks to prioritize wiping their ledgers. Read more below. Other things to know about | | |
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| Business of TV | | | | TV viewership shortfalls in the fourth quarter have added to networks’ advertiser liabilities and created more urgency to settle those debts. | | |
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howdy! | Equality and Opportunity | | | | Giant Spoon’s new Diverse Audience Marketing division aims to help brands improve culture and make more authentic connections with diverse audiences through their advertising. | | |
| Sponsored by Facebook Audience Network | | | | While iOS 14 privacy changes take hold and competition increases, forward-looking gaming companies are focusing on surmounting these obstacles in 2021. In this article, learn three key trends that top mobile gaming publishers are tracking, leading the way for other gaming companies looking to monetize during this complex time. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The media industry lost more jobs in 2020 than it did in 2008 or 2009. | | |
| Sponsored by Alliant | | | | In this new guide, you’ll learn the most important questions that marketers should ask of potential partners as they seek out high-quality data sources to help acquire and retain customers. | | |
howdy! | Business of TV | | | | Streaming became the centerpiece. The TV ad market became flexible. Production became remote. And Quibi became the first casualty of the streaming wars. | | |
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| Sponsored by Brand Metrics | | | | As Google Chrome’s sunset of third-party cookies promises to weaken traditional insight tools, many major publishers and broadcasters are beginning to measure ad effectiveness to better understand how their buys are performing. | | |
howdy! | Publishing on Facebook | | | | The number of publishers using Instant Articles grew this year, with more than 5,700 publishers either starting to use or returning to the format. | | |
howdy! | Subscriptions | | | | In exchange for discounts and free subscription trials to credit card holders and bank customers, publishers are eyeing a new subset of partner-based subscribers. | | |
| Modern Newsroom | | | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify It’s a new era for Vox Media. The company is a year into its merger with New York Magazine, and in recent weeks has seen some of its leading journalists and founders leave for such legacy companies as The New York Times as well as upstart destination Substack. “I think it’s a […] |
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