Facebook wants its Watch video-viewing tab to work. To reinforce its commitment to the initiative, it brought actress Kerry Washington, who is producing one of Facebook's first scripted Watch series, on stage at CES.
The Facebook-Google duopoly is swallowing most of the growth in digital advertising, but not in one growing category: weed marketing. Here's why.
With the enforcement of the General Data Protection Regulation looming and Apple's anti-tracking moves in its Safari browser, ad retargeters are scrambling to get consent from users to track their digital browsing behavior.
"People feel a resonance for storied brands": Kate Lewis, svp and editorial director of Hearst Magazines Digital Media, discusses why legacy media companies have "staying power," the future of video consumption and more on the latest Digiday Podcast.
From Glossy: Conde Nast is identifying marketing opportunities across its publications using the findings of its recently launched program that conducts surveys and collects data.
Media buying is becoming commoditized, and top-line growth of media shops becomes stagnant. At the Digiday Media Buying Summit, hear from top media agencies as they discuss the current advertising landscape and how they can weather tough times while seeking new business opportunities. Reserve your spot today, before the early rate ends tonight at midnight Eastern time.
