Tune into The New Normal today at noon ET. This week's guest is Josh Raab, National Geographic's director of Instagram, who will talk about how the publisher has adapted its Instagram feed at a time where travel (and travel photography) have gotten a lot more complicated. Register here. One of the pitfalls of sitting in your house all day is knowing exactly when you should close Slack and minimize your email tab. This can have a significant toll on employees' mental health and agencies across the country are finding ways to help their staffers manage the work at home stressors that can lead to burnout. Some employers have started tweaking vacation policies, encouraging employees to use telemedicine apps and leading meditation workshops. Read more below. Other things to know about - Last week, we introduced the Resilience Awards, which will honor teams for how their businesses and their people are evolving to meet the challenges of a new normal. We'll also recognize individual leaders rising to the occasion to lead these teams. Learn more about the program here.
- In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive. Sponsored by GumGum.
| | |
|
| Top Stories |  |
|
| | | | | Agencies across the country are finding ways to help employees manage their mental health needs now due to the coronavirus pandemic. | | |
|
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | It’s a problem rife across organizations exacerbated by our current virtual, distributed lives. Call it the rise of virtual presenteeism, the need to be “present” at all times and demonstrating that through “always-on” availability, despite not fully functioning. | | |
| Sponsored by Twitter | | | | In a world of paused production schedules, sports and events, new data shows that Twitter users are treating in-feed content as premium and group-oriented viewing — and brands are adjusting their strategies to stay connected with audiences. | | |
| Advertisement |  | | |
howdy! | Marketing on TikTok | | | | For advertisers looking for cheap and cheerful ads, TikTok isn’t a viable option. Rather, it’s a premium media buy for those with deep pockets. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | In the age of connected TV and OTT, marketers are looking beyond standard televison demographics, analyzing factors such as first-party customer data, interest segments and past purchases. | | |
howdy! | Coronavirus Fallout | | | | “From a sponsorship perspective, everything we knew had changed. We asked [clients] ‘what are you solving for?’ We aim to be the strategic partner, so we ask ‘how do you want to be in this space, what does success look like?'” | | |
| Advertisement |  | | |
| Sponsored by Silverbullet | | | | As businesses plan for a “new normal,” the future of the third-party cookie will shape every shortlist of steps. In a virtual fire-side chat on June 24 at 3 p.m. BST (10 a.m. EST), join experts from Silverbullet and Channel 4 for an in-depth discussion about data strategy in the post-cookies era. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Over the past two months, digitally native startups have been some of the biggest beneficiaries of store closures. But, they’re going to have to contend with more competition as stores reopen. | | |
howdy! | Business of TV | | | | Roku will offer guarantees to ensure advertisers’ campaigns don’t overlap with linear and increase site visits and app installs. | | |
| | | | | For Telemundo, shifting to streaming platforms -- everything from parent company Comcast's Peacock to Quibi -- is an obvious choice based on a simple fact: The median age for Latinos in the U.S. is 28, much lower than that of the country as a whole. For Telemundo SVP of Digital Romina Rosado, that means the network needs to be on every new platform it can be to reach the 60 million Hispanics in the U.S. |
|
|
