Measurement concerns are rising among the world’s largest advertisers, but the real tough choices lie ahead. Read more below. Other things to know about | | |
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| The GDPR Impact | | | | Advertisers want to know their advertising is working for them, meaning a move beyond conversion metrics into real-world effectiveness measures is inevitable in the absence of third-party cookies. | | |
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howdy! | Marketing on Platforms | | | | Nextdoor plans to offer a self-serve ad platform and broaden its appeal to a wider range of advertisers and agencies. | | |
| Sponsored by Unruly | | | | New research shows that amazement and exhilaration — two emotions commonly associated with sports — are also strongly linked to effective ads. As advertisers turn to this year’s Olympics, brands are linking upcoming campaigns with those two emotions for intense consumer connections. | | |
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howdy! | | | | | Agency holding companies are updating travel policies and restricting travel to certain countries and cities amid fears of the coronavirus spreading. | | |
| Sponsored by Permutive | | | | Companies like BuzzFeed and GroupM are fighting back on privacy laws and cookie restrictions by making innovative use of data. Learn how they’re doing it in a new webinar featuring BuzzFeed’s director of data partnerships. | | |
howdy! | | | | | Industry leaders believe podcast advertising revenue will reach $ 1 billion this year. | | |
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| Sponsored by CafeMedia | | | | Publishers, we want to know what your revenue mix will look like as privacy restrictions continue to take hold. For a $5 Starbucks gift card, tell us how you’ll balance first-party data, subscriptions and traditional ad sales. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | About two-thirds of agency employees say their agencies now offer maternity leave, with about 45% of the same employees saying their shops also give paid leave to new fathers. That’s part of a new survey covering work-life, culture and careers conducted by Digiday Research early this year. About 63% of the agencies that offered maternity leave offer between one and three months, while 29% of them offer more than three months. | | |
howdy! | Video Anywhere | | | | Jukin Media is producing a show for People Are Awesome’s new 24/7 streaming channel that will be the company’s inaugural linear-first premiere. | | |
| | | | | "How can we whittle that down knowing that we're building toward something greater?" Grossman asked. |
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