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We need to talk about digital dashboards
As useful as reporting dashboards can be, they’re also a tool that’s commonly misunderstood and misrepresented. Like any power tool, used incorrectly or irresponsibly, they can be dangerous. Read more.

More from Econsultancy reports:  Working Effectively with Data Teams
 
Zalando’s Melissa Weston on personalisation, platform strategy and doubling the ecommerce giant’s audience
Zalando’s platform approach and infrastructure is why the company is known as much as a tech company as a retailer. UK and Ireland Marketing Lead Melissa Weston tells us more ahead of her talk at the Festival of Marketing. Read more.

More from Econsultancy reports:  The Power of Personalisation Guide
 
How Disney World has mastered customer experience
Delivering a great customer experience might seem like an easy task for the ‘happiest place on earth’, but Disney uses much more to delight visitors than Mickey Mouse pancakes. Read more.

Take Econsultancy training:​ Fast Track Customer Experience (3 days)
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Since August last year, Google has rolled out three major core algorithm updates which all focused on expertise, authority and trust (E-A-T) – these are known as the Medic Update, March 2019 Core Update and June 2019 Core Update. In this article, we explain what each one means and what lessons marketers should take away from them.
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Featured Reports
Digital Transformation Monthly – July 2019
This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
 
B2B Content Marketing Best Practice Guide
This report looks at all stages of the content marketing process, offering best practice advice from experts in the field. The findings are useful to a broad range of B2B marketers in organisations of different sizes, providing practical advice to help make the most of their content marketing programme.
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