After two years of cutting costs, the Guardian has a new reader-revenue driven business model and is expected to break even in 2019. Here's how the publisher charted a path to profitability.
Netflix is increasing its marketing spend from about $1.3 billion to $2 billion in 2018. The extra money is expected to go to digital, especially programmatic.
After launching in May on Snapchat Discover, Self now reaches 8 million unique users a month on Snapchat, which is more than it gets on its website.
Pop-up shops offer brands a way to form lasting relationships with consumers, allowing brands to sell and generate buzz around their products. But the spaces for pop-ups can be expensive, so agencies are using their offices as sites for their clients' pop-ups.
"You have to be able to push yourself to the point of mild insanity to be successful": Jason Stein, founder and CEO of marketing service agency Laundry Service and media company Cycle, talks about what it takes to start a business on the latest Starting Out podcast.
Apply here for a complimentary pass to join us at the Digiday Retail Summit, where we'll discuss how the Amazon shift is affecting the retail industry and its customers, from being able to share your brand story to acquiring data to develop better messaging and products.
