The Financial Times uses events to fight subscriber churn, Facebook always wins: Data shows publishers are buying far more Facebook traffic, Luma’s Terence Kawaja: The duopoly won’t kill (all) ad tech, My Email Subject
| Under newly hired chief commercial officer Andrew Benett, Bloomberg Media is focusing on offering brands strategic services. It's one of a growing number of publishers trying to get clients on retainer or act as an agency of record for brands. The Financial Times has tested an events program to build more direct relationships with subscribers and attract new ones by offering exclusive access to its journalists. Now, the publisher is expanding the initiative internationally. Publishers' frustrations with Facebook regarding monetization and declining organic reach have not stopped them from buying traffic on the platform. In fact, the average number of paid monthly impressions from Facebook over the past 18 months has more than doubled. Luma's Terence Kawaja explains why he doesn't think the duopoly will choke ad tech and more on the latest episode of the Digiday Podcast. Banks are mining user data to inform customer outreach. The challenge is to ensure the outcomes offer value to consumers, our sister site Tearsheet reports. Join Aaron Luo, CEO and founder of luxury fitness bag brand Caraa, at the Digiday Retail Summit as he shares how the brand has broken through despite a saturated market. Find out about how to join us from July 26-28 in Napa. |
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| Max Willens With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. |
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| Jessica Davies The Financial Times’ editorial team has tested an events program aimed solely at driving more direct connections with its existing subscribers. |
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| Max Willens Even with publishers grousing about Facebook’s shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. |
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| Brian Morrissey "If we're talking about a $100 billion market and they have two-thirds, $34 billion is up for grabs, and that's not staying in the same hands.” |
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