'We're different': Cheddar founder Jon Steinberg says ignoring conventional wisdom led him to a $200 million cash exit to cable company Altice USA

With changes to Messenger, Facebook is trying to get marketers to spend more on advertising across all its apps

Lauren Johnson | Building chatbots requires significant resources for marketers, and advertisers are leery about flooding messaging apps with ads, however.

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Verizon's marketing for mobile 5G appears virtually nonexistent, and analysts predict big strategy changes could be coming

Abby Jackson | After Verizon launched 5G service in Chicago and Minneapolis, analysts who tested the service reported limited ability to access the faster network.

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Facebook has a new plan to pitch brands on creating groups, but scale and limited resources hold back marketers

Lauren Johnson | Adidas and Airbnb have created successful Facebook groups, but they require significantly different resources than the news feed.

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Ad-tech company VideoAmp has nabbed $70 million to help marketers measure TV and OTT ads

Lauren Johnson | VideoAmp plans to use the funding led by The Raine Group to help marketers measure and target video ads using first-party data.

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This tech CEO secretly sold his startup to Snap and spent 2 years building a product that could transform the firm's fortunes

Shona Ghosh | Will Eastcott and David Evans sold their gaming-engine startup, PlayCanvas, to Snap in 2017.

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Apple reported killer iPad sales last quarter, and the reason has a lot to do with Tim Cook's master plan to tap into the $4 trillion business market

Julie Bort | Success with the business market was one reason for Apple's killer iPad sales.

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Inside Milken 2019, where Masters of the Universe fret over the economy even as their wealth grows

Dakin Campbell | This was the 22nd global conference hosted by junk bond king Michael Milken, who brings together the Masters of the Universe of the finance and investing worlds for an annual celebration of capitalism, and panels on changing the world.

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Famous exec Bob Muglia is out as CEO of $3.5 billion Snowflake, just weeks after saying an IPO isn't imminent

Julie Bort | Bob Muglia is out from hot startup Snowflake, replaced by Frank Slootman, known as a hired CEO who grows startups and takes them public.

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Jeffrey Katzenberg's Quibi is courting big brands like P&G and Anheuser-Busch, seeking up-front ad deals for the streaming platform

Tanya Dua | Quibi executives are in conversations with at least four big brands, including Procter & Gamble and Anheuser-Busch InBev, multiple sources confirmed to Business Insider.

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