Media companies are hemorrhaging business as advertisers rapidly cut off spending because of the coronavirus outbreak. Read more below. Other things to know about - New research finds that 1 in 150 ads served in 2019 were either dangerous or low-quality, including 29 billion malicious ads and 27.4 billion unwanted in-banner video placements. Sponsored by Confiant.
- Executives from Deutsch and Ciceron tell Digiday that the ad industry has gotten better at making sure brand safety and viewability are measured correctly. The bigger problem is fraud, which remains extremely difficult to assess. Sponsored by Hulu.
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| | | | | Media companies want to keep ad dollars in place to protect their businesses, but they also want to appease advertisers to preserve future revenue. | | |
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howdy! | Coronavirus Fallout | | | | In the latest edition of our Confessions series, we hear from an HR exec about managing employees and business expectations during the coronavirus. | | |
| Sponsored by Bannerflow | | | | A new survey of 200 European brand marketers finds that creative production usually benefits from shifting agency functions in-house. Six out of 10 senior marketers said they experienced a higher level of creativity after in-housing. | | |
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howdy! | Coronavirus Fallout | | | | Kids TV channels marked double-digit viewer increases this week over last. Networks will be looking to earn brand loyalty now for when the coronavirus situation normalizes and old viewing habits return. | | |
| Sponsored by CafeMedia | | | | Cookies and regulations are changing the ways publishers make money from advertising, and new research finds that different-sized companies are taking different approaches. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and beyond as they discuss the revenue strategies that businesses must consider. | | |
howdy! | Coronavirus Fallout | | | | The lack of live sports in the wake of the coronavirus pandemic is pushing rights holders, sponsors and media businesses to invest in original content. | | |
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| Sponsored by Tubular | | | | Influencer marketing hinges on close relationships. In a new video, Hero Cosmetics’ Rachel Finley explores how to maintain those partnerships even when 100 influencers becomes 1,000. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | With Lovin Saudi and Smashi TV, Augustus is trying to build a youth-oriented media company in the fast-changing Saudi market. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Gen Z is flocking to veganism, leaving brands selling non-animal products struggling to adapt to their expectations. | | |
| | | | | Attention Capital sees an opportunity in all the bloat and fabrication behind traffic metrics on the internet. "In this world where trust is eroding, the curator brands kind of become king," said Joe Marchese, the holding company's co-founder and CEO. |
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