Audience development pros have always been crucial to how publishers reach new readers. But increasingly, they're all about the revenue.

Media buyers, who work across digital platforms, said Facebook has been the most frustrating self-serve system due to reliability issues.

To reach the under-24 set, Nat Geo is expanding to platforms like Wattpad, IGTV and Amazon Alexa and trying out VR.

For Digiday+ members: Amazon advertising is on track to becoming a $3 billion business, but is it coming at the cost of user experience?

Get an inside look at how BuzzFeed, Vox Media and Scripps are navigating transparency issues at the Digiday Programmatic Media Summit in Scottsdale, Arizona from Nov. 14-16.  

 

'We're getting smarter': Audience development shifts focus from Facebook traffic to generating revenue

Lucia Moses

The decline of Facebook as a traffic source and push for reader revenue is changing the job of audience development.

'Increasingly frustrating experience': Ad buyers say Facebook Ads Manager is the most inconsistent of the platforms

Kerry Flynn

Media buyers, who work across digital platforms, said Facebook has been the most frustrating self-serve system due to reliability issues.

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When blockers stumble: Where malvertising solutions come up short

Sponsored Content The Media Trust

Malvertising is not a simple problem. Nor should it be addressed with a simple solution. Sponsored by The Media Trust.

National Geographic is using VR and social platforms to appeal to Gen Z

Ilyse Liffreing

To reach the under-24 set, Nat Geo is expanding to platforms like Wattpad, IGTV and Amazon Alexa and trying out VR.

Retail briefing: Amazon balances ad push with customer-focus

Digiday Editors

Amazon advertising is on track to becoming a $3 billion business, but is it coming at the cost of user experience?

How to get a head start with Advanced TV in 2019 [webinar]

Sponsored Content dataxu

TV is changing. The way people consume content, their habits, their behaviours and their expectations are constantly evolving, from streaming services to linear TV and mobile devices to smart TVs. In the current and future TV ecosystem, understanding and reaching the people behind these screens is increasingly challenging. Sponsored by dataxu.

How thoughtful UX can benefit both users and advertisers

Sponsored Content Instart Logic

Your users demand a unique and high-quality digital experience while your advertisers demand viewability and performance from their ad spend. How can digital publications balance the yin and yang of consumer expectations and advertiser demands while maximizing revenue? Learn how here. Sponsored by Instart Logic.

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Events Title
 
Awards Gala:
November 1, 2018
Digiday Marketing and Advertising Awards Europe
 
November 5 - 7, 2018
Glossy Beauty x Wellness Summit
Santa Barbara, CA
 
Awards Gala:
November 14, 2018
Digiday Awards
 
 

ALL EVENTS