| The mood at this year's IAB Annual Leadership Meeting was one of realism, as marketers and media execs came to grips with the duopoly's stranglehold on the industry -- while hoping against hope it lessens. At this year's IAB Annual Leadership Meeting, Unilever CMO Keith Weed said public trust in the platforms has reached a new low. He explains why Unilever wants to work with the platforms to address the issue in this Q&A. In an effort to grow distribution and revenue, USA Today Network plans to add 20 editors and producers to its 40-person video and photo production team. As the General Data Protection Regulation looms, Pernod Ricard is trying to weed out unreliable data providers. "It's easier when everyone is in-house": Leland Maschmeyer, Chobani's chief creative officer, shares why the company replaced its creative agency with an in-house shop a year ago. From Glossy: Due to its social media savvy, Glamglow has secured the top spot for earned media value among skin care brands, ahead of older brands like Estee Lauder and Origins. The early rate for the Digiday AI Marketing Summit ends tonight at midnight. Join us in Santa Barbara, California, this April, where we will dive deep into how marketers can understand and use artificial intelligence and machine learning. Reserve your spot today. |
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| Lucia Moses A year after Marc Pritchard shook his fist at digital platforms, digital media and marketing execs have entered the acceptance phase of duopoly control. |
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| Lucia Moses Weed said he’d continue to work with the platforms to ensure they deal with the problem of fake news and other divisive content. |
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| Sponsored Content PubMatic The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic. |
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| Sahil Patel “This is not a vanity investment.” |
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| Ilyse Liffreing Chobani CCO Leland Maschmeyer compares starting an in-house agency to an out-of-house agency. |
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| Sponsored Content Thunder We would like to know your thoughts on the methods you’re using to test ad effectiveness. Which ones are working? Which ones are not? Take the quick survey and we’ll send you a $5 Starbucks gift card. Sponsored by Thunder. |
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| Sponsored Content Imre Cord cutting keeps on punishing the TV industry, and even sports leagues are seeing the writing on the wall. Brands that invest in sports marketing must now enhance their offerings with smart, multi-platform social strategies. |
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