Dear Mr Voornaam Voornaam Achternaam

Today marks an important milestone in our story – it’s the day we launch Cathay, our new premium travel lifestyle brand for Hong Kong.

Whilst our airline will continue as Cathay Pacific, “Cathay” will be the brand under which we bring together all our travel and lifestyle-related offerings.

We do this with two goals in mind:

The first is to make ourselves easier to understand and use. By bringing together Cathay Pacific, Marco Polo Club, and Asia Miles under Cathay, we are simplifying the way you interact with us, including how you earn status and use your miles.

The second is to make our proposition more appealing. By integrating our offerings and building better partnerships, we aim to bring you a much wider range of products and services that elevate and complement your travel lifestyle.

Over the coming months, we will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness – and these will culminate in a refreshed programme in the first half of 2022.

Cathay will be a celebration of all the things we love (and have missed) about travel – and a brand that is unapologetic in its love of everything travel related.

If there is one thing this pandemic has reminded us, it’s that travel really does elevate our lives.