"They're breaking the bad news one by one." Facebook is planning a major change to its news feed that would decisively favor user content, effectively deprioritizing publishers' content. In 2018, Amazon's focus is on improving the discoverability of Alexa skills and trying to figure out voice ads. "If you live in an ecosystem that changes a lot you must adapt, not just cry for others to bring back the good old times." Spiegel Online CEO Jesper Doub discusses Spiegel's reader-revenue strategy and why publishers should stop whining about the duopoly in this Q&A. In the latest installment of our Confessions series, an agency exec says brands are spending too much money on Amazon media bundles that they don't necessarily need. From Glossy: For beauty brands, pop-up stores have become event venues focused more on providing memorable experiences than selling products. Tonight is final deadline to enter the Digiday Publishing Awards. Choose from categories including Best New Vertical, Best Use Of A Podcast and Best Live Event and enter before submissions close for good. Start your entry now. |
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| Lucia Moses Publishers that have been briefed by Facebook believe this latest move would be a dramatic step in the direction of reducing publishers' presence in the news feed. |
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| Yuyu Chen For now, Amazon is focused on improving the discoverability of Alexa skills, instead of voice-based search advertising, according to agency executives. |
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| Jessica Davies Jesper Doub, CEO of publisher Spiegel Online, believes the time is right to create a subscriptions model. |
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| Ilyse Liffreing Brands are so squeamish about unauthorized third parties on Amazon that they are spending too much on media packages, when they should focus on keyword strategy. |
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Last Chance Deadline:
January 12, 2018 |
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January 30, 2018 | 6:
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