Join us today at noonET for a new episode of The New Normal. Kayvon Salmanpour, chief commercial officer at Boston Globe Media, will explain how the parent company of the Boston Globe is approaching sales at a time when local businesses are struggling. Register here. States are ever so slowly starting to reopen, leaving companies to decide how office culture fits into their business models. A number of agencies across the country are working to figure out when exactly to bring agency employees back into their offices, with many execs predicting that that date won't come until later this summer or early in the fall. Read more below. Other things to know about - Next week: On our next Digiday+ talk, we'll hear from Spencer Gordon, vp digital at AB InBev and founder of their internal agency Draftline, on how to build an in-house agency. Learn more and subscribe to Digiday+ for access to this exclusive conversation.
- The demand for new creative has never been greater. In a new interview, Stacy Minero, global head of Twitter ArtHouse, shares her observations on how some of Twitter’s marketers have managed to create quickly and at scale while keeping their messages fresh. Sponsored by Twitter.
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| Future of Work | | | | The desire to return to working in the same space is present at agencies, especially creative shops where employees and execs say that though they are still getting work done the ability to collaborate as they normally do isn’t able to be totally replicated online. | | |
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howdy! | Subscriptions | | | | Three areas to focus on are contact with subscribers, relevant perks to keep them and appropriate reactions to cancelations. | | |
| Sponsored by AdColony | | | | In a new interview, Matt Barash, svp of strategy and business development at AdColony, tells Digiday that mobile is maintaining its advertising dominance, even as other platforms struggle in the pandemic era. One of the biggest reasons: The rapid growth of mobile gaming. | | |
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howdy! | Coronavirus Fallout | | | | The Post has doubled down on features designed to get readers to enable app notifications and sign up for newsletters. | | |
| Sponsored by Kenshoo | | | | Increasingly, marketers in verticals like apparel, CPG and electronics are beginning to treat e-commerce as a performance-driving ad channel. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Now that companies have roughly two months of working remotely under their belts, all CEOs are grappling with if, and when, they should call employees back to the office. There are no clear answers. | | |
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| Sponsored by CafeMedia | | | | As cookies vanish and regulations take hold, new research finds that smaller publishers are clinging to advertising rather than turning to subscriptions for revenue. However, they’re using first-party data and technology to drive ad dollars in entirely new ways. | | |
howdy! | Marketing on Platforms | | | | Reddit’s restructured sales team should help it to better compete for advertisers’ direct-response budgets. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Those who emerge intact and well-positioned on the other side are those that focused on the business fundamentals. | | |
| | | | | The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. |
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