Vivek Sharma likes to play video games on company time. Fortunately, this qualifies as research. Sharma leads Meta’s Horizon team, which is tasked with constructing the company's place in the metaverse — the persistent, immersive virtual space that Mark Zuckerberg sees succeeding the modern internet. This is the first story in a Digiday series that will look at the people and companies at the center of media's defining storylines. Read more below. Other things to know about | | |
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| | | | | The former vp of product for both Facebook Marketplace and Facebook Gaming has already succeeded in envisioning virtual economies, courting creators and reimagining user experiences. | | |
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howdy! | | | | | A growing amount of TV viewership data is being accumulated via called automatic content recognition, used by companies including LG, Roku, Samsung and Vizio. | | |
| | | | | Download this new guide to learn how mid-sized CTV and OTT partners enable buyers to take advantage of the fragmented media landscape. | | |
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howdy! | | | | | The media agency world is paying attention to how the blockchain and related businesses could usher in an era of democratization of power in content and advertising. | | |
| | | | | Media companies are updating their email newsletter offerings to utilize new native formats and transform the goals they can deliver for advertisers. | | |
howdy! | | | | | Once considered niche online assets existing only for crypto enthusiasts, NFTs debuted to the masses in 2021, and publishers scrambled to grab hold of the burgeoning revenue opportunities. | | |
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| | | | | In this performance playbook, learn the latest about the privacy-centric ads and measurement solutions major advertisers are creating to power conversions and campaigns. | | |
howdy! | | | | | As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021. | | |
howdy! | | | | | It’s more important than ever for brands and marketers to understand why and how people play the games they do. | | |
| | | | | Digiday's editorial team discusses trends they're keeping an eye on in 2022. |
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