Digiday Research shows that while many people are relieved and happy to return to the office and some sense of normalcy, others remain highly anxious and uncertain about the prospect.
| People have returned to the office in dribs and drabs over the last few weeks, on a voluntary basis, as pandemic restrictions have lifted and companies have begun phased returns. But the trials of the last year have left a deep imprint on many, and as such feelings toward returning vary wildly. After a global trauma, here's how employees are thinking about returning to an in-person office. Read more below. Digiday Research shows that while many people are relieved and happy to return to the office and some sense of normalcy, others remain highly anxious and uncertain about the prospect. This week’s Digiday+ Future of TV Briefing looks at how the Interactive Advertising Bureau plans to release new terms and conditions in 2022. That may give ad buyers and sellers a new flexibility standard in time for next year’s upfront negotiations. In a Digiday+ Case Study, we take a look at how Sticky's Finger Joint moved to OnlyFans in an effort to diversify away from Facebook and Instagram. The Social Media Disclosure and Transparency of Advertisements Act would require platforms to supply data about ads served on their sites. If a consumer sees something they like, they can click on the product and will be taken out to the LG website to complete their purchase. It's all part of a live stream shopping experience. Here's why GARM and MRC are working together on platform brand safety and where they're at in that slow-moving process. Havas' latest Meaningful Brands survey finds a deep skepticism across the globe about brands' true intentions. Other things to know about For media companies, one thing is certain: Uncertain times will come again. Download this new report to learn how media consumption changes in times of crisis, and how to future-proof against risk. Sponsored by YouGov. In this new infographic, explore how McClatchy’s drive for new readers led them to push notifications, and how the tactic fueled a CTR increase. Sponsored by Pushly. As shoppers, brands and retailers head back out for a new normal that mixes aisles and iPhones, fast-moving marketers are racing to shape their experiences. Sponsored by Criteo. | | |
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howdy! howdy! howdy! | Sponsored by AdTheorent | | How is programmatic marketing evolving? | | Survey: The pandemic changed audience behaviors and CTV developments, prompting programmatic teams to shift their strategies. Marketers, tell us how you’re approaching programmatic in 2021; we’ll send you a $5 Starbucks gift card with the results. | | |
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