Amidst retail media spend scrutiny, some advertisers are opting to pull their ad dollars and walk away from the negotiation table. Additional coverage: - "Agentic" is the AI buzzword of the moment. Here's what it actually means for agencies, advertisers and media owners — and where it is and isn't actually being used.
- Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales.
- Ahead of the spring 2025 Digiday Publishing Summit, this week’s Digiday Podcast previews the top topics likely to dominate discussion among media executives.
- Digiday+ Research's second annual report on publishers’ revenues examines the state of their revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.
- A new installment of a study from Boathouse sheds light on improved relations between CEO and CMO, but notes sizable gaps in areas of execution, expectation and delivery.
- Marketers are worried that any decision they make today could hurt their brand. So some aren't making them. Read this week's Digiday+ Marketing Briefing.
- From sister site, Modern Retail: Target wants to grow its third-party marketplace, Target Plus, from more than $1 billion in gross merchandise value to more than $5 billion within five years.
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| Top Stories |  | | Ivy Liu |
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| | | | | Amidst retail media spend scrutiny, some advertisers are opting to pull their ad dollars and walk away from the negotiation table. | | |
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howdy! | | | | | Agentic is the AI buzzword of the moment. Here’s what it actually means for agencies, advertisers and media owners – and where it is and isn’t actually being used. | | |
| | | | | The evolution of data marketplaces reflects the shifting priorities of the industry as a whole and the increasingly selective nature of data buyers. | | |
howdy! | | | | | Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales. | | |
| | | | | Full-service strategic agency, Cayenne Creative needed to ramp up digital campaigns but building an in-house department was too expensive and outsourcing too risky. The in-between solution reduced business costs, tripled growth and grew its client list. | | |
howdy! | | | | | Ahead of the spring 2025 Digiday Publishing Summit, this week’s Digiday Podcast previews the top topics likely to dominate discussion among media executives. | | |
| Advertisement |  | | |
| | | | | According to a new Digiday and Clinch survey, 88% of respondents serve ads on Google Ads, closely followed by social platforms, such as Facebook, TikTok and YouTube (each at 86%). | | |
howdy! | | | | | Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance. | | |
howdy! | | | | | Boathouse’s fourth installment of the study sheds light on improved relations between CEO and CMO, but notes sizable gaps in areas of execution, expectation and delivery. | | |
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