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Thanks for being part of the PUMA Fam.
We’re always trying to improve your shopping experience on PUMA.com and make sure we’re sending you information most relevant to you. We want to make sure you’re informed about how we do this.
We may combine information you give us with information we get about you through your purchase history, how you browse our website and email communications (via cookies), as well as interactions you may make through PUMATrac or purchases you make in one of our stores. Based on this data, we build models and analysis that helps us decide if a communication about one of our products, or special offers and discounts, is right for you. We also use this data to retrospectively assess how effective our communications were.
Wherever possible, we keep your data anonymous using pseudonymous data, and of course, we always make sure any data we collect about you is safe and secure.
The legal basis for this analysis and profiling is our legitimate interest in promoting our products and finding out which information might be most interesting to you and whether and how to best get in touch with you (legal basis: Art. 6 (1) sentence 1, lit. f UK GDPR).
You can opt-out from profiling or manage your privacy settings at any time through our Privacy Preference Centre. | |
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