As the phaseout of the third party cookie approaches, publishers are finding solutions. For Future, that has meant working with Aperture to increase its addressable audience by addressable audience by 150%.
| Conventional wisdom on life after the third-party cookie goes that the market will irrevocably split in two. Execs at Future PLC are banking on this happening sooner, not later. So much so in fact that the publisher is committing to not just how it manages data but also how it enriches it — through its own Aperture audience data platform. Read more below. As the phaseout of the third-party cookie approaches, publishers are finding solutions. For Future, that has meant working with Aperture to increase its addressable audience by 150%. In this week’s Digiday+ Media Briefing, platforms, data and privacy reporter Kate Kaye explores how Google's third-party cookie extension has affected publishers' adoption of alternative identifiers. Though the mobile gaming market is dominated by casual players, competitive mobile gaming is slowly growing into a significant facet of the space. To reach those player large game developers are getting into mobile esports. With the delta variant leaving return to the office plans in flux, one marketing strategist weighs in on her anxiety around in-office work. After 18 months of being apart, employers are booking corporate retreats again to help cultivate employee relationships. But needs have also evolved, in line with changing workplace trends. Other things to know about In a sea of data, marketers need compasses and sails — AI solutions are helping them to navigate and change their approaches to data-driven campaigns. Sponsored by IBM. While the user experience isn’t something that can be quantified, its effects are seen across every metric — finding a way to maximize this while keeping revenue in mind is key. Sponsored by Video Intelligence. Streaming audio has seen a surge during months of quarantine: Take this survey and tell us how you’re using this channel in your marketing efforts. Sponsored by Podsights. | | |
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