We Want Our Accountable TV

All TV is "connected" now. OTT/CTV, social video, AVOD, YouTube and more are more data driven than ever. But in the last year we also saw how even traditional linear broadcast had to move viewers onto other screens to convert. Marketers' expectations have been raised. All video must move measurable needles to earn its place in the budget.

At the spring edition of MediaPost's TV and Video Insider Summit we focus on measurability, accountability, performance. How are marketers using sight, sound and motion across screens to drive the bottom line.

We will explore:

• Planning across OTT/CTV, digital video, social, linear
• V-Commerce and performance video
• Going local vs. going national
• Measuring CTV
• Leveraging the live online video opportunity
• Keeping UGC and influencers accountable
• Shoppable video
• TikTok and the new video opportunities

At the spring TV and Video Insider Summit we leave GRPs in the rearview mirror and keep our eye on performance and accountability in a new age of video.