As the gaming audience grows, advertisers have a new batch of businesses pursuing their media dollars — video game developers.
| Video games are often ad free, but increasingly they're not brand-free. With branded characters, one-off events and even programmatic ads, marketers are finding more ways to get their brands into games — big picture, gaming has gone mainstream. And it was already well on its way to taking up a larger portion of attention away from other entertainment mediums but marketers hadn’t gambled on this shift happening so fast. When they finally did catch a glimpse of gaming as a cultural touchstone at the onset of the pandemic they didn’t have a playbook for in-game ads. Read more below. As the gaming audience grows, advertisers have a new batch of businesses pursuing their media dollars — video game developers. CollegeHumor isn't a spring chicken anymore and in January, IAC decided it was no longer willing to finance the comedy video publisher. New owner Sam Reich still believes in the brand, though. Last week, the food and dining-focused publisher The Infatuation added something notable to its menu, rolling out its first marketplace of goods and services. The 30 Under 30 franchise has given Forbes another avenue to sell its advertising clients on cross-platform campaigns for top dollar. Other things to know about To engage with consumers is to interact with them digitally, and they expect nothing less than entertaining, educational and immersive experiences. For marketers, that means immersive content. Download this on-demand webinar to learn the whys and hows of content that makes an impact. Sponsored by Ceros. In this new playbook for publishers, learn how to build a modular suite of ad products that makes the most of audience data in the post-cookie era. Sponsored by Celtra. | | |
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