Connected TVs are streaming more video than ever to people in Europe and Samsung wants a share of the spoils. Samsung Ads, the TV manufacturer’s advertising division, has been selling media on the home screen of its connected TVs since 2015. In recent months, however there’s been more demand for those ads. In May, the business made its CTV inventory available programmatically for the first time to advertisers. “Our aim is to be as frictionless as possible when we work with buying communities,” said Alex Hole, vp of Samsung Ads Europe. Read more below. Other things to know about - Get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Apply to join the Digiday Research Panel now.
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| Video Anywhere | | | | Execs from Samsung Ads are talking up what they describe as “cookie-free, first-party deterministic, TV level data to advertisers. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Nearly identical shares of agency and brand professionals agree on the importance of several political issues, ranging from economic inequality to the environment. | | |
| Sponsored by PubMatic | | | | In a comprehensive new guide, learn tips and techniques for effectively adapting header bidding tactics to OTT platforms. | | |
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howdy! | The Confessions | | | | New updates to Facebook have affected performance and made it more difficult for buyers to roll out new campaigns easily. | | |
| Sponsored by Twitter | | | | Increasingly, brands are hosting live watch parties to connect content creators directly with social media audiences. | | |
howdy! | Coronavirus Fallout | | | | Many publishers who let brands pause or cancel planned spending are leery of ceding that control in an ongoing way. | | |
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| Sponsored by StackCommerce | | | | Join this webinar on October 20 at 1 p.m. EDT, to learn how the New York Post successfully embraced an affiliate commerce strategy as pandemic-era ad revenue suffered. | | |
howdy! | Beyond Ads | | | | Fast Company went bigger in nearly every aspect for its first virtual Innovation Festival. The only thing smaller: sponsorship rates. | | |
howdy! | Business of TV | | | | Disney, NBCU and WarnerMedia are making streaming the centerpiece of their businesses, but with traditional film and TV businesses as support pillars, for now. | | |
| | | | | For VandeHei, the major stories of the 21st century include artificial intelligence, climate change and China's actions on those issues — and in the world at large. |
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