April 22, 2024

Today's sponsor:

Web Marketing Checklist: 42 Tactics for Traffic, Sales

Businesses looking for more traffic and sales turn to marketing. Internet marketing pioneer Dr. Ralph F. Wilson wrote the original Web Marketing Checklist for Web Marketing Today, his popular online magazine published from 1995 to 2016 and now part of Practical Ecommerce.

This all-new 2024 update of potent marketing tactics is a starting point for success.

Search Engine Optimization

Search engine optimization communicates a page’s purpose and relevance to Google and others to help align user queries with results.

Technical SEO is a critical subset that addresses a website’s structure so that search engine bots can efficiently crawl and index its pages. Unlike other strategies that concentrate on content and link building, technical SEO involves behind-the-scenes work.

1. Improve Core Web Vitals

Google launched Core Web Vitals (CWVs) in 2020 to help developers and website owners understand how it thinks about user experience. CWVs are evolving standards for page speed, interactivity, and visual stability. Until March 2024, the CWVs included three metrics.

Read article >

A Message from Red Stag Fulfillment

Mistake-free Fulfillment, or We Pay You

Founded by ecommerce operators in 2013, Red Stag is committed to your success — and we back it up with unmatched guarantees. Zero shrinkage. Zero mispicks. On-time shipping. Fast check-ins. Or we pay you. Guaranteed. Learn more >

Pinpoint Traffic Drops with Search Console, GA4

The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss. Read article >

Charts: Global Executives’ Plans, Projections Q1 2024

Global execs foresee a softening of demand for their company's products but remain optimistic about profitability. Read article >

Fermàt CMO on Customized Customer Journeys

Rabah Rahil is the CMO of Fermàt Commerce, a SaaS provider of customized customer journeys. Founded in 2021, it has raised nearly $30 million from venture capitalists. Learn more >

🔥 Today's Great Ecommerce Idea

Simplify Shopping Information

"Streamline product details to reduce shoppers' research time by highlighting solutions to common problems, providing visual aids, simplifying measurements, and clarifying shipping and usage details." - Pamela Hazelton, Senior Contributor, Practical Ecommerce

🎙️ Ecommerce Conversations Podcast

Amid Downturn, Ecommerce Investor Perseveres
Early Hair Loss Spurs DTC Founder

Subscribe to the podcast.

🎓 Webinar U

Instant 30-minute video + ebook.

The Profitable Seller: Mastering Amazon FBA

You are receiving this email because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or update your email address at anytime.

Was this email forwarded to you? Subscribe here.

To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab.

--

Practical Ecommerce
125 S. Park Street, Suite 430
Traverse City, MI 49684