Best practices to reach users with ATT -

Hi John,

With iOS 14.5, Apple is enforcing its AppTrackingTransparency (ATT), which requires app publishers and developers to obtain users’ direct consent before sharing their data with advertisers.

These changes will have a profound effect on in-app advertising in the Apple ecosystem, as mobile programmatic advertising was previously underpinned by user-level targeting. As a result, it’s critical that all stakeholders understand what Apple is enforcing and how to respond.

Join InMobi’s Robyn Meyers, vice president, West Coast brand partnerships, and Sergio Serra, product manager, SSP strategic business unit, along with Advertiser Perception’s Lauren Fisher, vice president, business intelligence, for this live Tech-Talk Webinar. They will highlight the changes, how advertisers are currently thinking about Identifier for Advertisers (IDFA), and the best path forward.

Register here for “It’s Here: What to Do About Apple’s ATT and IDFA Deprecation,” presented by InMobi, and learn:

• How iOS 14.5 changes the status quo and impacts advertisers, app developers, and users
• What the ATT framework stipulates, and what is and isn’t allowed by Apple
• Best practices for advertisers to reach consumers in iOS environments
• Plus! Insights from Advertiser Perceptions on advertisers’ ATT preparedness 

Please reserve your seat today for Tuesday, May 4 at 2pm ET. 

This Tech-Talk Webinar is sponsored content presented by InMobi.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com