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The next year will present significant challenges in measuring and validating advertising performance. Some marketers are considering multitouch attribution (MTA) to combat challenges. In fact, nearly one-fifth (19%) of senior marketers in North America have initiated the MTA process, and another 15% have reached the deployment stage, according to MMA Global research.
As ad tech continues to change, most marketers will need to take a step back before they can move forward. By going back to “buy-side basics,” marketers and advertisers can adapt and future-proof their strategies for today’s digital ecosystem.
Register here for "Attribution & Convergence: A Look Ahead to 2022," presented by WideOrbit, and learn how:
Budgets focused too heavily on digital can negatively impact your performance Digital and linear ad convergence can provide quick wins for marketers The buy side fits into your strategy to adapt and future-proof existing ad solutions Plus! Ask questions and interact with your eMarketer community of marketing peersReserve your seat now to join us on Wednesday, December 8 at 2pm ET.
This Tech-Talk Webinar is sponsored content by WideOrbit.
Sincerely,P.S. Please forward this invite to colleagues and peers who may be interested in advertising trends. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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