Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business. But, it can be tough to do.
You need a customer data platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals.
The thing is, which solution is right for you? Join our expert panel for
How to Decide: A Customer Data Management Checklist to help you narrow down whatâs best for your business. We'll show you:
- The comprehensive CDP checklist + CDP must-haves for your budget
- How a single source for customer data storage can mitigate risk and optimize customer experience
- How central data governance will help your customer data strategy once the almighty Google takes away cookies
- First-party data management that keeps your customers' data safe and your business booming
Speakers:
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company
Alex Dal Canto, Senior Director of Product Marketing, Acquia
Gavin Estey, Technical Director, Appnovation
Brian Mitterko, Lead Consultant, CDPs, Bounteous
See you there!
-The MarTech Webinar Team
